Tracer work
We translate what people say and do into powerful, transformative insights.
Our work informs business challenges from strategy development through to activation
Understanding consumer and shopper occasions, motivations, decisions and behaviours to create the foundation for winning brand, category and channel strategies
Enhancing the chances of success by bringing the consumer and shopper perspective into the design process for key activation touchpoints along the consumer and shopper journey
Providing objective consumer and shopper-led evaluation of touchpoint performance… from pack, to POS to display, to store / website.

Why it works, why it doesn’t and how to make it better
We help our clients realise opportunities across a wide range of business challenges, including...
Identifying category drivers
Targeting relevant missions & needs by channel
Identifying critical influence points on the consumer and shopper journey
Knowing when to disrupt vs. facilitate shoppers
Making shopping environments easy, inspiring & on-brand
Developing merchandising & display principles
Creating attention grabbing, persuasive communications
Creating packs that work for consumer & shopper
Identifying & rectifying conversion barriers
We have experience of working across a wide range of categories and sectors, including…
Beers, Wines and Spirits
Food & Drink
Personal care (e.g. skincare, toiletries, cosmetics)
Household Care
Pharmaceuticals / healthcare
Consumer electricals
Sports apparel
DIY & garden maintenance
Click here to see what our clients have to say