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July 5, 2020
How have consumer behaviours changed since lockdown and how do retailers need to address these changes?
On the 18th June 2020, I shared my thoughts on this topic on a webinar hosted by Essential Retail... and having pulled together said thoughts, decided it was a good idea to share them further… so here goes:
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March 5, 2020
Keep calm, carry on… or panic: A snapshot of the nation’s response to the Covid-19 crisis
Donald Rumsfeld famously said that there are ‘known knowns, known unknows, and unknown unknows’ and as things stand, we sit somewhere along that spectrum when it comes to the Covid-19 crisis. There are precious few known knowns (at least as far as the general public is concerned) and we are all, including the medical / scientific community, seemingly negotiating the changing landscape of the known unknowns and unknown unknowns most of the time.
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March 3, 2020
Using behavioural science to turn shoppers into buyers
The Nobel Laureate psychologist, Daniel Kahneman, famously said that “thinking is to humans like swimming is to cats… they can do it, but they’d prefer not to”. And this is as true for humans as shoppers as it is for any other identity we take on in our daily lives.
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March 2, 2020
Using shopper psychology to bring selling power to displays
Shopper insights in the form of category segmentations, decision hierarchies, navigational behaviour and so on have long since informed merchandising principles across multiple categories and retail sectors.
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January 10, 2020
Did we just Dream of a Green Christmas
Whether it be the ‘Blue Planet Effect’, the increasingly visible actions of environmental campaign groups, the powerful simplicity of a 16 year old’s message, or the unavoidable evidence of climate change impact filling our daily news feeds…
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November 5, 2019
The Illusion of Knowledge
Credit where credit’s due… I love @Insight Traction’s blogs! They tell it how it is with refreshing clarity… and, this week’s efforts struck a particular chord with me as I’d been brewing up for a mini article on a similar topic for some time.
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