Tracing paths
to powerful insights
Focused on shopper and consumer insight, inspired by behavioural science… limited by nothing.
Tracer Work
What we do
Read more
Tracer Promise
How we do it
Read more
The Tracers
Who we are
Read more
Tracer Thoughts
See what we've
got to say
Read more
We recently worked with Tracer to understand current shopping behaviours in the wellness supplements category, and to identify the key trends in this space for the purposes of building our brand and go to market strategy.  We were very impressed with how Iona was able to identify the best ways of achieving our insight needs within a tight budget.  Her commitment to ensure the insights were used to best effect was also second to none.. attending meetings with our design agency, engaging in internal debates are. what possible futures the insights pointed towards, and sharing her knowledge of shopper psychology to help shape our plans.  

We look forward to working with Iona, and Tracer again once we move to the next phase of our business launch.
Marketing Director
Wellness supplement start-up
I’ve known and worked with Iona (as a supplier of services and as a project partner) for over 5 years. From the early stages I was drawn to the extra-ordinary knowledge, energy and passion she purveys around her subject matter.

Over time I have come to admire Iona for the gravitas she retains within her industry and the respect she gains from peers and clients. With boundless energy and a hugely inquisitive nature she buries herself into the detail in order to unearth the real meanings and subsequent actions that are required to get to ‘better’.

As a result, Iona challenges me to be the best I can be. What more could you ask for?
Managing Director
Shopper & Retail Consultancy
SayHello
Do you want to know more? Fancy a coffee? Or, do you have a burning issue you need to chat through?