Tracer Limited is an independent research and insight consultancy, working with businesses to help them better understand their customers through conducting market research or analysing data which already exists within their business.
Please note that Tracer Limited is the Data Controller of your personal information. The principles set out in this Privacy Notice apply to all instances in which Tracer Limited receives your personal information as a Data Controller for the purposes described in this notice. Those purposes are processing of information in order to participate in the various activities available on this website or as mentioned below.
We will collect the personal information you provide by completing forms on the website; for example, if you sign up to our news and views, or take part in a poll or survey that may be hosted on the website itself. We will collect personal information that can identify you, including such as your name, job title, company name, email address, telephone number and IP address.
By providing personal data via this website, you do so on the basis of providing consent as the legal basis for processing your data, and furthermore our reasonable use of that information you provide is on the basis that it is in our legitimate interest to ensure that:
This website is not directed at persons under the age of 18. Should we become aware that personal information from a child under 18 has been collected without the consent of a parent or guardian, we will use all reasonable efforts to delete the information.
We will only use your personal information for the reasons specified in this policy, unless you have specifically consented to, or opted in, to another use.
The Personal Data we collect may be used for the following purposes.
We do not use your personal data for any automated decision-making or profiling.
All of your personal information is treated as confidential. We will never intentionally disclose this information to any third parties unless you request or consent to sharing your identifying information with them for a specified purpose.
Our period of retention of your information will vary according to the type of information and what it is used for. We will only keep your information for as long as is necessary in relation to the purpose for which it was collected, unless there is a legal reason for us to keep it for a longer period of time.
The security of your personal information is very important to us. We have put in place reasonable physical, electronic and administrative procedures to safeguard the information we collect. All such information is held securely, applying appropriate measures to maintain its security, and complying fully with all applicable Data Protection legislation.
Based on risk assessment, we have implemented such measures as we see necessary to protect the personal information that we have under our control, from:
All of our staff and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services, and operate under contractual terms to manage their access and processing.
Your information will normally be held within the United Kingdom, but where we (or one of our trusted third parties acting on our behalf) as part of business operations seek to transfer your personal information outside the European Economic Area (EEA), we will ensure that appropriate safeguards are in place to protect your information. By providing us with your information, you consent to us (or third parties acting on our behalf) transferring your information outside the EEA.
Your rights concerning your personal data are listed below. If you wish to exercise any of these rights, please submit your request and we will carry out any request to the extent required by applicable law.
The data controller responsible for your personal information for the purposes of the applicable European Union data protection law is Tracer Limited. You may contact us at:
39 Victoria Road
Telephone: 07775 823334
If you have any questions about this Privacy Notice or our data collection practices, please contact us at the address, telephone number or email listed above and specify your country of residence and the nature of your question.
The right to complain - if you have a concern about the way we’ve handled your personal information, we would ask you to contact us in the first instance so that we can seek to address the matter, hopefully to your satisfaction. However, you can report it to the Information Commissioner’s Office (ICO), the UK regulatory body. You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.
Cookies and similar technologies are very small text documents or pieces of code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it.
Information gathered through cookies and similar technologies may include the date and time of visits and how you are using a particular website or mobile application. Cookies are used by us as part of our Website and they are also used by some of our third party partners.
By using the Website you acknowledge that we may store and access essential cookies on your computer or other device. Essential cookies are cookies which are essential for the operation of our Website.
Furthermore, where you give permission, we may also store and access certain non-essential cookies on your computer or other device. These cookies are not essential to the operation of our Website but allow us to provide additional functionality or to gather additional information about your use of our Website. You are not obliged to give consent to our use of non-essential cookies and we will not place such cookies until you have given your consent.
If you wish to block or delete cookies, or you would like to withdraw consent to our use of nonessential cookies, you can find out how to do so below.
We use such cookies where they are essential for the operation of the Website, for example to remember that you are signed in to the Website (when applicable)
We use such cookies to allow the Website to uniquely identify your browsing session on our Website, which allows us to coordinate this information with data from our Website server.
We use "analytics" cookies which, along with other information, allow us to calculate the aggregate number of people using the Website and which features of our Website are most popular. We use this information to improve the Website. We do not generally store any information that you provide to us in a cookie.
For the convenience of users of this website, there may be links to third-party websites. Please be aware that any third-party websites that you may link to from this website are out of our control and we are not responsible for their privacy practices or content. We suggest contacting those websites directly for information on their privacy policies.
If you have any queries concerning this policy, please contact us at:
39 Victoria Road,
Telephone: 07775 823334