Tracer Limited
Website privacy policy and cookies policy

Policy Statement

Your privacy is important to us and we take great care to protect any information you provide to us, including information that is shared whilst visiting our website. We will always use your personal information fairly and reasonably, in compliance with legislation and also adopting generally accepted principles governing data protection. We look to be transparent and open about how we use, share and collect your personal information. We will take reasonable steps to keep your information secure and protect it from misuse by putting suitable measures in place. By using this website you consent to our use of your personal information under this Website Privacy Policy.

Who We Are And What We Do

Tracer Limited is an independent research and insight consultancy, working with businesses to help them better understand their customers through conducting market research or analysing data which already exists within their business.

Please note that Tracer Limited is the Data Controller of your personal information. The principles set out in this Privacy Notice apply to all instances in which Tracer Limited receives your personal information as a Data Controller for the purposes described in this notice. Those purposes are processing of information in order to participate in the various activities available on this website or as mentioned below.

The Information We Collect

We will collect the personal information you provide by completing forms on the website; for example, if you sign up to our news and views, or take part in a poll or survey that may be hosted on the website itself. We will collect personal information that can identify you, including such as your name, job title, company name, email address, telephone number and IP address.

We also use cookies to collect information on website usage in order to help us give users a good experience whilst on our website and to improve the website’s performance. Information on how we use and deploy cookies is described below.

By providing personal data via this website, you do so on the basis of providing consent as the legal basis for processing your data, and furthermore our reasonable use of that information you provide is on the basis that it is in our legitimate interest to ensure that:

  • clients and prospective clients are kept informed of our latest news and services;
  • we continually improve our services and the experiences of users of our site; and,
  • we can fulfil any requests you may make of us.

This website is not directed at persons under the age of 18. Should we become aware that personal information from a child under 18 has been collected without the consent of a parent or guardian, we will use all reasonable efforts to delete the information.

How We Use Your Information

We will only use your personal information for the reasons specified in this policy, unless you have specifically consented to, or opted in, to another use.

The Personal Data we collect may be used for the following purposes.

  • To respond to any requests you may submit to us, including the provision of services that you have requested.
  • To manage and improve our website and services.
  • To contact you and/or provide you with general information, as well as information about our products and services from time to time.
  • To share with trusted third-party processors to perform functions on our behalf (please refer to the ‘Who we share the information with’ section for further details).
  • To respond to duly authorised information requests of governmental authorities or where otherwise required by law
  • To investigate suspected fraudulent activity in connection with the website or violation of another party’s rights.
  • In connection with the sale, assignment, or other transfer of the business of this website to which the information relates, in which case we will require any such buyer to agree to treat personal data in accordance with this Privacy Policy.

We do not use your personal data for any automated decision-making or profiling.

Who We Share The Information With

All of your personal information is treated as confidential. We will never intentionally disclose this information to any third parties unless you request or consent to sharing your identifying information with them for a specified purpose.

We will not sell your personal information to third parties. Your information is not normally shared with anyone, except employees of Tracer Limited and trusted third-party processors who perform functions on our behalf, such as hosting our databases, or data processing services. They will have access to the information needed to perform their functions but may not use it for other purposes. They will never use your information to send you marketing. They must also process the personal information as set out in this Privacy Policy and as permitted by applicable Data Protection legislation.

How Long We Keep Your Information

Our period of retention of your information will vary according to the type of information and what it is used for. We will only keep your information for as long as is necessary in relation to the purpose for which it was collected, unless there is a legal reason for us to keep it for a longer period of time.

Confidentiality and Security

The security of your personal information is very important to us. We have put in place reasonable physical, electronic and administrative procedures to safeguard the information we collect. All such information is held securely, applying appropriate measures to maintain its security, and complying fully with all applicable Data Protection legislation.

Based on risk assessment, we have implemented such measures as we see necessary to protect the personal information that we have under our control, from:

  • unauthorised access;
  • improper use or disclosure;
  • unauthorised modification; or,
  • unlawful destruction or accidental loss.

All of our staff and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services, and operate under contractual terms to manage their access and processing.

Your information will normally be held within the United Kingdom, but where we (or one of our trusted third parties acting on our behalf) as part of business operations seek to transfer your personal information outside the European Economic Area (EEA), we will ensure that appropriate safeguards are in place to protect your information. By providing us with your information, you consent to us (or third parties acting on our behalf) transferring your information outside the EEA.

Your Rights

Your rights concerning your personal data are listed below. If you wish to exercise any of these rights, please submit your request and we will carry out any request to the extent required by applicable law.

  • The right of access - you can ask to see the personal information we hold about you, and we will show you free of charge, subject to those constraints provided by law. We will need you to verify who you say you are.
  • The right to rectification – if the information we have about you is inaccurate or incomplete, you are entitled to have it rectified. If we have shared your information with others, we’ll let them know about the rectification where possible. If you ask us, we will also tell you who we’ve shared your information with.
  • The right to erasure - you can ask us to delete or remove your information in some circumstances, such as where we no longer need it or you withdraw your consent (where applicable). If we’ve shared your information with others, we will let them know about the erasure where possible.
  • The right to restrict processing - you can ask us to ‘block’ or suppress the processing of your information in certain circumstances, such as where you contest the accuracy of that information or object to us processing it. It will not stop us from storing your information but we will tell you before we lift any restriction. If we’ve shared your information with others, we will let them know about the restriction where possible.
  • The right to data portability – you have the right, in certain circumstances, to obtain information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere.
  • The right to object – you can ask us to stop processing your information if we are:
    -    relying on our own or someone else’s legitimate interests to process your information;
    -    processing your information for direct marketing; or
    -    processing your information for research
  • The right to withdraw consent – if we rely on your consent (or explicit consent) as the legal basis for processing your information, you have the right to withdraw that consent at any time.

How to contact us

The data controller responsible for your personal information for the purposes of the applicable European Union data protection law is Tracer Limited. You may contact us at:

Tracer Limited
39 Victoria Road
B61 0DW
Telephone: 07775 823334

If you have any questions about this Privacy Notice or our data collection practices, please contact us at the address, telephone number or email listed above and specify your country of residence and the nature of your question.

The right to complain - if you have a concern about the way we’ve handled your personal information, we would ask you to contact us in the first instance so that we can seek to address the matter, hopefully to your satisfaction. However, you can report it to the Information Commissioner’s Office (ICO), the UK regulatory body. You can find details about how to do this on the ICO website at or by calling their helpline on 0303 123 1113.

COOKIES: What is a cookie?

Cookies and similar technologies are very small text documents or pieces of code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it.

Information gathered through cookies and similar technologies may include the date and time of visits and how you are using a particular website or mobile application. Cookies are used by us as part of our Website and they are also used by some of our third party partners.

Consent To Our Use Of Cookies

By using the Website you acknowledge that we may store and access essential cookies on your computer or other device. Essential cookies are cookies which are essential for the operation of our Website.

Furthermore, where you give permission, we may also store and access certain non-essential cookies on your computer or other device. These cookies are not essential to the operation of our Website but allow us to provide additional functionality or to gather additional information about your use of our Website. You are not obliged to give consent to our use of non-essential cookies and we will not place such cookies until you have given your consent.

If you wish to block or delete cookies, or you would like to withdraw consent to our use of nonessential cookies, you can find out how to do so below.

What do we do with cookies?

Essential Cookies
We use such cookies where they are essential for the operation of the Website, for example to remember that you are signed in to the Website (when applicable)

Session Cookies
We use such cookies to allow the Website to uniquely identify your browsing session on our Website, which allows us to coordinate this information with data from our Website server.

Analytics Cookies
We use "analytics" cookies which, along with other information, allow us to calculate the aggregate number of people using the Website and which features of our Website are most popular. We use this information to improve the Website. We do not generally store any information that you provide to us in a cookie.

What Happens When You Refuse, Block Or Delete Cookies?

In order to use some parts of our Website you will need to accept cookies. If you choose to withhold consent to our use of cookies, or you subsequently block or delete cookies, some aspects of our Website may not work properly and you may not be able to access all or part of our Website.

Can You Block Cookies?

You can block the use of cookies altogether by activating the relevant settings in your browser.


For the convenience of users of this website, there may be links to third-party websites. Please be aware that any third-party websites that you may link to from this website are out of our control and we are not responsible for their privacy practices or content. We suggest contacting those websites directly for information on their privacy policies.


We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this Privacy Policy at any time. If we make any changes, we will update our policy on this website.

Contact Details

If you have any queries concerning this policy, please contact us at:

Tracer Ltd.,
39 Victoria Road,
B61 0DW,
Telephone: 07775 823334