Projects typically combine methodologies to provide a variety of lenses on a particular challenge.

Observational or conversational, qualitative or quantitative, behavioural or attitudinal, implicit or explicit-they all have a role to play.

And, we’re not afraid to roll our sleeves up to trace paths to fresh insights from secondary sources as well e.g. previous projects, published reports etc.

Our skill is in creating the right blend for the challenge at hand, informed by our understanding of consumer and shopper psychology.